About Alyssa, Your Next PR Partner

APT-PR isn’t just an acronym; it’s a point of view.​ 

 

It stands for Alyssa Pallotti Tech PR, but it also reflects exactly how I approach communications.
 

Apt means to the point, relevant and well judged: the kind of communications that cut through noise and land with impact. No fluff. No wasted words. No bull shit. Just the right message, at the right moment. And there’s a deeper layer.​

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In cybersecurity, one of my specialty areas, APT is shorthand for Advanced Persistent Threat. It’s a term every security founder, CISO and journalist understands immediately. That overlap is intentional. Not to mention, my experience is advanced, I'm persistent with the media, and I make agencies and tech companies alike a threat to their competitors.

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I’ve spent years working with security and other fast-moving tech businesses, navigating complex narratives, high-stakes moments and technical stories that demand precision and relatability. APT-PR is informed and relentlessly focused on what matters.

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As for Alyssa outside of work, I adore my rescue pup Elsie, dancing, going to concerts (from The Gaslight Anthem to Taylor Swift), trying new cozy pubs and traveling, which is much easier now that I live in England. After being long-distance from my now husband for far too long, I moved from the US to the UK in 2022 and have had the privilege to build a home and life here, while expanding my international comms expertise.